Do Away with Dull Documents!
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YOUR GREATEST ATTRACTION As the owner of a Jewelry store, you know that your primary product, your major attraction, your ultimate allure, is BEAUTY! This is what drives visitors through…
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The A, B, C, D’s of EDDM
EDDM is a special gift of the U.S. Postal Service to local retailers, businesses, private/parochial schools, and professional service providers. We’ll help you unwrap that gift and put it to…
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Plastic Cards You Can Personalize Yourself!
Let’s say… You’re planning a trunk show, or a special event, or you’re a sponsor at a community bazaar, or you’re taking part in just about any occasion where a…
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Direct Mail That Pops!
Nowadays, when we open our emails we’re greeted with a flood of messages, clobbering us with special offers, advice, screaming headlines, banner ads, reminders to buy items we already received…
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Getting Started With the EDGE Rewards Program
There are two valuable marketing components to the EDGE Rewards Program. Here’s how it works: First: when you give a Reward Card to your customers, the bar code gets scanned…
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Hope Your Reward Cards Aren’t Gathering Dust
I’ve asked several of my EDGE customers how they’re doing with their Rewards Program. On more than one occasion they’ve answered, “The cards are sitting on my shelf, I haven’t…
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Gift Cards Aren’t Just For Gift Giving
It used to be that gift certificates occupied a minor niche in a retailer’s product mix. A customer who didn’t know what to purchase for a loved one would settle…
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